Data sets that are so large (volume), fast (velocity), or complex (variety) that they are difficult or impossible to process using traditional data processing applications. It requires specialized technologies (like NoSQL databases, streaming pipelines) to capture, store, search, sharing, transfer, analysis and visualization.
The ability to process Big Data allows organizations to uncover hidden patterns, unknown correlations, market trends, and customer preferences that can lead to more effective marketing, new revenue opportunities, and better customer service.
Big Data is a liability if it sits idle. We focus on "Smart Data"—architecting pipelines that turn raw volume into actionable intelligence in real-time. Weinto champions sovereign data lakes where you own the analysis models, ensuring that your insights remain your intellectual property, not the cloud provider's.