Customer Experience (CX)
The sum of functional and emotional interactions with a service provider as perceived by a service consumer. It encompasses the entire journey, from initial awareness to support and offboarding.
Impact
In a digital-first world, CX is the primary competitive differentiator. A superior technical backend with a poor frontend experience will fail in the market.
Weinto take
CX is not just the UI layer; it is the performance of the API, the reliability of the database, and the speed of the login process. Latency is a UX bug. We engineer the full stack to deliver a seamless experience, because a pretty interface that times out is just a pretty failure.