The integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It is also a cultural change that requires organizations to continually challenge the status quo and get comfortable with failure.
Transformation is often an existential necessity. Companies that fail to transform risk disruption by agile, digital-native competitors.
"Digital Transformation" is a buzzword that often means "buying expensive software." Real transformation is about Sovereignty. It's about owning your tech stack so you can move faster than the market. If your "transformation" just locks you deeper into a single vendor's ecosystem, you haven't transformed; you've just been locked in.