Product
A configuration of an organization's resources designed to offer value to a consumer. A product is the "container" for services (e.g., "The Mobile App" is a product that offers "Booking," "Check-in," and "Payment" services).
Impact
Moving from "Project Mode" (temporary, scope-led) to "Product Mode" (long-lived, value-led) is the key to digital transformation.
Weinto take
Products have Owners; Projects have Managers. A Product Owner owns the Value and the P&L of the product over its entire life. They decide what to build next based on market feedback, not on a pre-defined Gantt chart.