Risk
A possible event that could cause harm or loss, or make it more difficult to achieve objectives. Risk is defined by Uncertainty of Outcome and can be positive (opportunity) or negative (threat).
Impact
Every business decision is a risk decision. Ignoring risk doesn't make it go away; it just leaves you unprepared.
Weinto take
We believe in Intelligent Risk Taking. In innovation, "Safe" is risky because it leads to irrelevance. We manage risk not by avoiding it, but by reducing the Cost of Failure (via fast recovery and small batch sizes).