Service Offering
A description of one or more services, designed to address the needs of a target consumer group. A service offering may include goods, access to resources, and service actions.
Impact
Structuring services as offerings allows for "Standardization with Customization"—users pick from a menu rather than demanding bespoke creations.
Weinto take
We treat Service Offerings like Products on a Shelf. Each offering needs a clear value proposition, pricing (even if internal), and a "One-Click Buy" experience. If I have to email you to get the offering, it's not an offering; it's a favor.