The practice of analyzing a business or some element of it, defining its needs, and recommending solutions to address these needs and/or solve a business problem. It facilitates value creation for stakeholders by enabling the organization to articulate needs and the rationale for change.
Poor analysis allows engineering teams to build the "wrong thing" perfectly. No amount of coding excellence can fix a product that nobody needs or that fails to solve the root business problem.
We believe that Business Analysis is not a separate phase but a continuous activity embedded in engineering. Architects must understand the P&L. We train our engineers to ask "Why?" before "How?", ensuring that every architectural decision maps directly to a business outcome, not just technical vanity.